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The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A brand is the identity of a specific product, service, or business and can take many forms, including a name, sign, symbol, color combination or slogan.

  • Leverage all existing brand awareness.
  • Create imagery that is eye catching and memorable.
  • Once established, never stray or rustlers could jump your herd.